In its second edition the event GRI Hoteis held in Sao Paulo on May, 18 and 19, gathered over 100 biggest players of the Brazilian hotel industry. The event was aimed at connecting potential partners and providing opportunity for an exchange of experiences and debates over most important issues for the hotel industry in Brazil. The ECO Estrela project drew the attention of the participants to the importance of the Brazilian Northeast in general and specifically to the state of Rio Grande do Norte as a crucial region for the development of touristic projects – mostly hotels and resorts.